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Khalm Skincare
Role
Brand Strategy, Website Content, Email Marketing, Social Media, Blog
Date
2023
Khalm Skincare is the only clean beauty line featuring the powerful aromatic Oud, a rare essential oil used for centuries in healing practices and royal fragrances. Launching into the luxury skincare market, Khalm needed to refine its brand to lean deeper into its most unique selling point—its intoxicating scent. We updated their brand strategy, created a writing style guide, refreshed all website copy and built a blog.
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