The stellar writer you've been searching for is here.
Creative content
& more
Moonbaby Creative is a content strategy and storytelling studio.
Led by content strategist and writer Danielle McCrea, our mission is to create engaging copy that embodies your brand's vision, shines with its unique voice and meets your business goals. We work with clients in education, technology, B2C and beyond.
Brand Strategy
· Mission, vision & core values
· Voice & tone
· Define your "why"
· Core messaging
· Competitor analysis
· Unique positioning
· Foundational guide
Sales + Marketing Content
· Website copy
· Sales materials
· Pitch language
· Landing pages
· Email campaigns
· Sales enabled content
Content Strategy
· SEO content strategy
· Brand-building content
· Blog writing & editorial calendar
· Email strategy
· Social strategy
· Repurposing content
· Customer journey mapping
We promise to deliver compelling, creative, well-researched copy, so on-point only you could do it better.
But it's nice you don't have to, isn't it?
A dedicated freelancer, backed by a trusted creative network
Moonbaby is not an agency. The studio is largely a one-woman show led by seasoned copywriter Danielle McCrea, who brings care and dedication to every engagement. You’ll get the personalization, expertise and attention of an experienced individual, with access to a trusted creative network when additional resources are required — like more writers, designers or developers.
What we can do for you
Brand Strategy
We start at the center: your brand’s purpose. Together, we clarify your mission, vision and values, define what makes you distinct and shape the language that captures who you are and what you offer. The result is a foundational guide you can return to again and again full of plug and play messaging that's aligned, intentional and true to your brand.
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Sales + Marketing Content
Once your core messaging is clear, we bring it to life across all the places your audience meets you — website copy, printed materials, sales decks, pitch language and more. Whether you’re setting up your first site or refreshing your materials for a big moment, we can write the content or consult with you on how to strengthen it.
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Content Strategy
When you’re ready to grow your presence, we can build a sustainable content plan that fits your goals and capacity. That might look like a blog, email series, or consistent social media storytelling. We'll help you map out the strategy, ensure topics are consistent with your brand voice and create content that supports long-term momentum.
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Content Management
You’ve got big content plans, but no one with the time to execute them. When content becomes a side task, things slip: blogs stall out, campaigns launch late and brand voice starts to drift. We take ownership of your content workflow so your initiatives actually get done, without stretching your team thin. From managing writers and editing for clarity to publishing, formatting and keeping the rhythm, we make sure your content moves forward, polished and on-brand.
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What our clients say
Danielle has been amazing to work with on our project! Not only did she bring stellar subject matter expertise around instructional design, she was also extremely detail-oriented, proactive, and collaborated closely with me to ensure the product met my team's expectations. I highly recommend her and hope to work with her more in the future.
D. Payton., Acelero Learning
I'm always impressed with Danielle's writing and her way of envisioning content. She's captured our brand's tone, adding a fun and lighthearted angle that resonates with our audience. She consistently meets deadlines and makes the entire process of working with an external writer smooth and efficient.
T. Tamayo, CIEE High School Study Abroad
When it comes to content, Danielle is really, really good at what she does. Before, when I looked at my website, I used to cringe. Now, I just smile and smile.
P. Jones, Our Beginning Infant-Toddler Center & Preschool
I have over 20 years of experience in marketing, and I have never worked with a more competent and expert content strategist and writer. Extremely professional across a variety of diverse writing projects (website copy, collateral development, white papers, blogging, social media & ads, ebooks)... You name it... She was awesome!!
A. Cabrera, Uproar.car
I partnered with Danielle to copyedit my father's precious lifelong work, a book on the life and philosophy of ancient Chinese scholar Zhu Guangqians. I loved how she worked—everything from her ideas to her ability and adherence to deadlines. Everything.
Professor E.L. Sabattini
Danielle was an absolute pleasure to work with! She is a very talented writer. She communicates very well and meets all deadlines. She is great at her craft and has a good eye for content writing, editing, copywriting, content management, etc..
L. Farris, KEOCH Digital Marketing Agency
Danielle produced the best content, well suited for our audience, and was quick in her responses. Hire her! We will be continuing to use her.
C. Brasher, Cortex Health
Working with Danielle was a pleasure. She is a great writer and I highly recommend her!
P. Finnigan, Turn-Turtle Educational Media
Danielle created content for my legal blog. I am extremely satisfied with the quality of her work and adherence to deadlines. I strongly recommend Danielle.
S. Abaud., The Law Office of Sharon Abaud
Great articles on tough subject. Excellent communication and did revisions as needed. Would definitely hire again. Thank you!
L. Silverberg., Green Mountain Animal, LLC.